Check out the incredible professionals who have already confirmed their participation.
As soon as possible we will disclose the date, time and content of the lectures.

Conference Talks

November 1


Lizzie Dyson & Kavitha Krishnan

Welcome from LTUX co-founder and Talk UX Director




Curitiba, Brazil

UX Researcher / Service Designer

Rafaela has experience with the Design Thinking approach, for creating digital products and services in agile environments, with the application of user-centered methods, such as: hypothesis definition, in-depth interviews, quantitative research, pain and gain analysis, construction personas, business modeling, conducting and facilitating co-creation sessions.

Enthusiastic about innovation projects and passionate about design, dedicated to the empowerment and promotion of female talents, in addition to the desire to transmit values ​​through inspiring leadership.



Como apresentar seu Portfolio

Elaborar um portfólio UX é um tema recorrente entre designers, que geram dúvidas frequentes sobre como podemos sintetizar a experiência profissional em poucas linhas. Nesta talk, vamos conversar sobre melhores práticas do mercado e sobre a minha experiência ao fazer um portfólio para participar de processos seletivos e também, em recrutar outros designers.

Campinas, Brazil

UX Writing

Amanda Lira is a journalist and graduate student in UI / UX Interaction Design at PUC Campinas, with experience as a copywriter, social media and UX Writer. After facing a career change and a new job market, she currently works as a UX Writer, with a focus on improving experiences and usability through texts, whether on websites, Apps or other solutions.



Autoestima intelectual na mudança de carreira

Troca de carreira, enfrentar um novo mercado de trabalho, voltar a estudar e tentar se encaixar em um novo ambiente. Ao mesmo tempo que tudo é um mar de descobertas, do outro lado está a insegurança, incerteza e medo, que podem resultar na autossabotagem e baixa autoestima intelectual.

Rome, Italy

Content Strategist | UX Writing Expert | Speaker & Book Author 

Valentina di Michele is a content strategist, keynote speaker and consultant in digital communication. Specialized in UX writing and behavior-driven content for Human-Machine Interactions, Valentina is the CEO & Founder of Officina Microtesti, first UX Writing and behavioral design in Italy. She also works as lecturer in Digital Marketing for University Executive Programs and Corporate and UX Writing & Microcopy Italia official community founder & admin.



Copy Inclusivo, Design Inclusivo

Il contenuto fa parte del design: per essere inclusivo, il design ha bisogno di un copy inclusiva.
Ma come possiamo migliorare la nostra pratica quotidiana trascurando i generi? Parleremo di etica, democrazia ed inclusività in UX Writing.

USA, San Francisco

UX Researcher – Google

Clara Kliman-Silver is currently a UX researcher at Google, where she studies design tools and design systems. Previously, she led UX design and research at artificial intelligence and healthcare companies in the Bay Area and Boston. She also co-organizes Ladies That UX San Francisco, mentors new chapters around the country, and founded Ladies That UX Boston. Clara holds an Sc.B. in cognitive science from Brown University.



Designing in a distributed world

How do UXers use design tools, systems, and processes? This talk covers research on design tools and systems and shares strategies for conducting research on UX teams.


What is it like to work with user experience in a continental country and full of diversity like Brazil? We invite designers from different parts of the country to exchange experiences.

Jennifer Moreno


Dêssirre Dias

LTUX Goiânia

Lais Mastelari

LTUX Campinas

Hannane Cherif

LTUX Florianópolis

Roberta Firmino

LTUX João Pessoa

USA, Boston

Principal Designer – Athena Health

Jenka Gurfinkel works as a Principal UX Designer at athenahealth, a network of more than 160,000 providers and 110 million patients, she designs platform-scale solutions to empower patients, grow provider business, and improve population health outcomes. She has previously designed customer experience solutions for some of the world’s largest brands and organizations, including Toyota, AARP and Live Nation. Her work and writing have been featured in Wired, TechCrunch, The LA Times, WBEZ, iO9, and more. Jenka believes all designers are agents of user health, and has developed a framework to align technology design practice with health-centered design values.




SPA vs Home

This is not at a lecture *about* a Human Centered Future, this is an experience designed IN that future. A digitally distributed, real-world, restorative spa hour you are invited to join without having to leave your house.



How will it work?

At the designated time we will take a 50-minute spa treatment using everyday household ingredients to nourish our skin, trigger point healing massage to be kind to our bodies, and guided meditation and crystal bowl sound bath to calm our minds. We will use digital tools combined with ancient practices to create a real-tie experience of relaxation, refreshment, and re-embodying for people in simultaneous attendance around the world.



Ingredients List

– Honey (alt: mud or any face mask you like)

– Aloe (alt: cucumber slices)

– Olive oil (alt: any face oil you like)

– Incense or candle (or aroma diffuser)

– The ingredients for your favorite drink to unwind

– Bonus: Lavender essential oil (alt: Jasmine essential oil)



You will also need

– Hair elastic / bandana / headband for getting your hair away from your face

– Quiet place where you can be relaxed

– Bed or somewhere comfortable you can lie down

– Robe or other attire you like for lounging

– Clean hand towel

– Large, microwave-safe bowl (or just a large bowl if you’re not using a microwave)

– Small bowl / teacup / small glass

– Tablespoon

November 2

Japan, Tokyo

Entrepreneur and Customer Research Specialist

Noriko Nakano is an entrepreneur, practical researcher, and a research coach. She is an owner of Japan Direct Research, a boutique company offering research training services for Japanese corporations and user research services for foreign companies. Prior to her own business, she spent around 25 years in product development divisions, initially as a product designer of personal care products, then as consumer research specialist and manager mainly decoding and integrating local consumer insights for new product development in global corporations. Her employers before starting her business include Procter and Gamble Japan, and L’Oreal Japan. Noriko enjoys sharing user research tips for non-researchers and junior researchers as well as doing fieldwork on her own.



Global UX Research – A new way of working

Es it difficult for global project teams to traveling to meet users in person. Now, UX research on most projects has to rely on remote research such as online interviewing to avoid the spread of the COVID-19. Although remote research can be a quick solution for global UX research, it can miss user insights, which global teams used to obtain in-person. Taking the pandemic as the opportunity, local UX research professionals can enrich user insights for global projects in addition to explore new research approaches. Local UX researchers can be the eyes and ears of users as well as transmitter about what happens in the environment. COVID-19 does not stop global projects, but it leads us to change our way of working on global projects.


A conversation about how diversity can contribute to creating solutions and advancing innovation and new technologies and how plurality can highlight the differences, bringing new inclusive experiences.


UX Designer | LTUX Utrecht

Product Manager | LTUX Brisbane

User Experience Specialist | LTUX Utrecht

Lead Designer

Rhea Althea Guntalilib

Accessibility Support for Bookshare and Accessibility Specialist and Content Writer

Finland, Espoo

Design Director – Digitalist

Jane Vita is a Design Director at Digitalist. With over 20 years of experience under her belt, Jane’s used her expertise in many design competencies to work in more than 50 projects for a range of different industries and countries. In client projects, Jane acts as a lead consultant helping customers discover their digital future.


Empowering and Engaging through Co-creation ​

Co-creation is an integral part of Service Design and is shaping the way we design products and services. Not only does it activate dialogue with customers, but effectively brings people together to work towards a common goal by working collaboratively. There are countless tools available to map experiences, describe paths and journeys, but what we need most are efficient ways to explore, ideate freely in an open and supportive environment. Co-creation empowers people to make better decisions, helps teams to share a vision, and creates a viable activation plan to achieve desired results, as well as keep the commitment in every next step.
Takeaways include:
– Understand a customer-centric method of co-creation involving stakeholders
– Learn how to empower people and walk them towards a vision
– Activate plans and reach goals
– Discover new methods and tools for tangible conversations.

USA, San Francisco

UX Lead – Google

Melissa Strader currently manages a design group in Google Health. She spent 10 years working at Google on Google Fiber, Google Voice, and Google Analytics, and other products. Prior to Google, she was the Chief UX Officer for Bloomboard, Inc, Design Leader at eBay, and UX Director for Before moving to Silicon Valley, Melissa was a Human Factors researcher with the University of Maryland Baltimore, School of Medicine. Melissa earned a bachelor of science in psychology with a biopsych emphasis from The Ohio State University, and studied Human Factors and Applied Cognition at George Mason University.


Working as intended: how disability has made me a better designer ​

When I had two serious strokes in 2017, people assumed that my career as a designer was over. Two years later, I run a design group in Google Health, using what I learned from my health experience to advocate for better products. I’ll share how experiencing severe constraints unlocked resilience and creativity, and how vulnerability changed how I approach my career.

USA, Seattle

Designer 2 at Microsoft

Akansha is a UX Designer with 5 years of industry experience and she’s currently working in the Education products teams at Microsoft. Before moving to the U.S. in 2016, She has worked in several startups and non-profits in India leading the end-to-end design process for enterprise products. I also have a Master’s in Human-Computer Interaction from Georgia Tech. She’s interested in interaction design, designing at scale, creating accessible products, multidisciplinary collaboration, and design leadership.



Yes, you are good enough! 7 lessons to tell your story

For a long time in my career, I believed I was not a good enough designer. My own low self-esteem limited the opportunities I chose and the projects I took on. That changed in 2017 when a close friend and a fellow designer inspired me to aspire high. She made me believe I could get the best jobs if I wanted to. But my portfolio still reflected my lack of trust in myself. Over a painstaking period of 9 months, I wrote and rewrote my portfolio and resume. After multiple iterations, failed job applications, and countless feedback sessions later, I discovered my unique voice and the courage to tell my story. My story helped me land my dream job. In this talk, I would like to share the lessons I learned with you. 

Argentina, Buenos Aires

Luciana Pacheco

UX Design Lead

Luciana has been working for 6 years combining outcomes from qualitative and quantitative studies that help reveal the needs, expectations and behavior of users in order to design experiences that conquer people hearts. Over the years she oriented to the management and development of people in multidisciplinary UX teams. She currently works as a UX Design Project Lead at Mercado Libre and shares his reflections on the technique on Medium. 

Mercedes Lara

UX Design Manager

Mer Lara has been a Design teacher at UBA since 2007 and had passed through multiple universities teaching with a focus on team and peer learning. In 2018 she entered Mercado Libre where she was able to focus on designing user-centered experiences and creating growth dynamics in creative teams.




Diseñando experiencias para equipo creativos

Liderar equipos de UX en un contexto de pandemia es un desafío que nos empuja a pensar nuevas formas de trabajar. ¿Hay alguna receta para que ese escenario se vuelva a nuestro favor? Si tomamos una buena dosis de transparencia, le agregamos varias porciones de empatía y cocinamos a fuego lento con un propósito auténtico, vamos a crear una experiencia laboral más dulce con nuestros equipos.


November 3

Peru, Lima

International Consultant, Digital Marketing and Personal Branding

Jessica Guerrero works as an International Consultant. She has +12 years of experience collaborating with companies, entrepreneurs and professionals with digital marketing strategies to achieve their goals. She’s also a professor in Digital Marketing, Chapter Leader at Ladies That UX Lima and also a speaker at conferences in international institutes and universities.



SEO + UX = Success

Hoy en día, las mejores prácticas de SEO incluyen la consideración de la experiencia del usuario (UX). Averigüemos cómo SEO y UX trabajan juntos para ayudar tanto a los motores de búsqueda como a los usuarios a encontrar su camino hacia el éxito.


UK, London

Head of Service Design – FutureGov

Alessandra Canella is a Service Designer with 10 years of experience, working on projects for private and public clients, leading international teams to deliver impact. Tired of designing for the unnecessary, she joined FutureGov, looking to use her expertise to have a real impact. Alessandra has been working on projects for Local and Central Government and the Third Sector, working on housing, children and adult social services, rural transport and health challenges. She is in charge of the Service Design team as well. In May 2020 she launched Mega Mentor, a service to change mentorship for design leaders.



From a Design practitioner to a manager



Ladies that UX is a welcoming and transparent community of people who work in UX. Our mission is to build a global community to positively promote and support each other. In this panel, global leaders will offer deeper insights into the humble beginnings of the organization, its impressive growth within a short span of time, its efforts to bridge the geographical and cultural differences, the organization’s accomplishments and its future plans.

Emanuela Damiani

Product/UX Designer

Zsófia Czémán

UX Designer

Luana Cavalcanti

Digital Product Designer

Sabrina Couto

UX Designer

Brazil, São Paulo

Innovation Design Lead – Grená

Vanessa Pedra is a Chapter Leader at Ladies That UX São Paulo, Innovation Designer Lead at Grená and mentor of UX at the Awari online school. Graduated as a Designer with an MBA in Business Innovation, her goal in these more than 15 years of experience is to spread the concept of design as a way to solve problems, being an agent of transformation oriented to data and results. She has worked with startups and medium and large companies from different segments.



Design como influenciador no comportamento humano

Nós como designers temos um papel importante criando novas experiências e induzindo comportamentos, às vezes, de uma geração inteira (olha aí os grandes unicórnios para nos provar isso). E como diria no Homem Aranha “Grandes poderes traz grandes responsabilidades”. Você realmente esta pensando nas pessoas ou somente tratando elas como usuários?

Panel Hispanic


Ladies that UX is a welcoming and transparent community of people who work in UX. Our mission is to build a global community to positively promote and support each other. In this panel, global leaders will offer deeper insights into the humble beginnings of the organization, its impressive growth within a short span of time, its efforts to bridge the geographical and cultural differences, the organization’s accomplishments and its future plans.

Eugenia Casabona

UX Manager

Jessica Guerrero

International Consultant, Digital Marketing and Personal Branding

Pilar Morones

Product Designer

November 4

India, Bengaluru

Creative Lead – Frog

Veena Sonwalkar has over 16 years of experience and currently leads multi-disciplinary teams at frog Design. She is one of the city leads for Ladies that UX, Bangalore. Prior to frog, she has led design projects with Human Factors International (HFI), Thoughtworks and Mindtree (where she helped set up a design team presence in the US).



Designing for the Next Billion

This talk will focus on designing for the users in emerging markets who are using internet for the first time via the cheap plans available on their mobile phones. Most of them are semi-literate or cannot read or write (or cannot read English) Most of these users who are part of the informal economy are not ‘connected’ at all times. With the pandemic increasingly forcing many of the next billion demograph to be digital, we need to ensure we cover the various scenarios, situations these users will be to ensure our applications are effective.

Ireland, Dublin

Senior UX Researcher at Udemy

Mary is a Senior UX Researcher with a background in engineering and project management spanning more than 20 years. She enjoys collaborating with product teams to develop research-based, user-centred solutions. She is always seeking to innovate and improve her UX research processes to best meet the needs of her teams and, ultimately, her users. She holds a B.E., M Eng Sc and a Post-Graduate Diploma in Digital Media Production. She works at Udemy, Dublin and mentors with Ladies That UX Dublin.



11 Tips for Better Unmoderated User Tests

Unmoderated user tests are tests that users undertake without your supervision as a researcher. Like magic! Ok, not quite. But they are a really powerful tool to have in your user research toolbox. Unmoderated user testing offers many benefits but it is not without its pitfalls. This presentation offers practical tips to avoid these pitfalls and get the most from your unmoderated user tests.

Italy, Milan

UX Designer & Data Specialist – Imille

Noemi Maggini works as a UX Designer and Data Specialist at Imille. As a UX Designer, her passion is to create digital products and services that are human-centered. As a Neuropsychologist, her focus is to analyze users behaviors and disclose cognitive biases and users needs, one step before them.



Neurobranding, capire come funziona la nostra mente per migliorare le strategie

Negli ultimi anni si sente parlare molto di neuromarketing e neurobranding…ma cosa significa davvero utilizzare il tag -neuro?
Capiamo insieme come i nostri meccanismi mentali influenzino la percezione che abbiamo del design di un sito e della comunicazione di un brand. Per finire, scopriamo qualche piccolo consiglio sul rendere la strategia più efficace

Uruguay, Montevideo 

Product Designer – Theorem LLC

Lucía Bustamante is a Product Designer with 6 years of experience shipping products and collaborating with cross-functional product teams, with passion for turning complex problems into simple and engaging experiences. She also leads Mujeres IT and Dribbble Meetup Montevideo.


Diseño ético: Patrones Oscuros y Patrones de Diseño Humano – Lucia Bustamante – Talk UX 2020

Introducción a la Ética en el Diseño con enfoque en diseño de Interfaces, presentando los Patrones Oscuros, cómo evitarlos y diseñar éticamente siguiendo los Patrones del Diseño Humano.

USA, California, San Mateo

Director of Product Design

Chetana Deorah is a product design leader and mentor who helps empower human-centered design to achieve high-impact business goals. Currently she is Design Director at Coursera, an online learning platform focusing on consumer Growth and Discovery. She has held leadership roles at Netflix, she led product design for global acquisition & growth with a focus on emerging markets and prior to that she was at Yahoo, Scribd, Betfair, Pivotal Labs, and Pentagram. As an Indian-American, Chetana brings a rich diversity of ideas and influences fostering a culture of product innovation, inclusion, compassionate leadership, and effective communication. When not building digital experiences, she volunteers her time in design education with Interact Project and DesignLab.


Leading Growth-Driven design: Levers for Sustained Growth

Empowering the customer pact for high business impact Growing your product, business or idea is about adding value for your customers and how your offering makes them feel. Building a product is not the same as growing the product. How might we lead design for product-led growth

Australia, Sydney

Co Founder – Echos

Juliana Prosepio is an entrepreneur and educator, and also the co-founder and Chief Design Officer of ECHOS, an innovation lab and its business units: Echos -School of Design Thinking – a school that puts innovation in practice, and Echos – innovation projects. Over the last 9 years, Juliana has worked to develop an innovation ecosystem in Australia, Brazil, and recently in Portugal to foster the power of design for desirable futures.



Designing desirable futures

Humans have not only had the ability to create new tools but have also evolved skills that work to generate intentional and unintentional change. This is how we can all look at ourselves as designers. Through the many forms of design (i.e. product, industrial, strategic etc.) we are all designing a world in which our cultures and relationships are being shaped.

The power of design comes from being intentional to create change for the better, while also wielding the power to decide how and if we want to interfere in our own ecosystem to design a better future.
Learn the approach and methodology to design desirable futures.

November 5


The Future of Ladies That UX

Ladies that UX is a welcoming and transparent community of people who work in UX. Our mission is to build a global community to positively promote and support each other. In this panel, global leaders will offer deeper insights into the humble beginnings of the organization, its impressive growth within a short span of time, its efforts to bridge the geographical and cultural differences, the organization’s accomplishments and its future plans.

Lizzie Dyson

Co Founder

Clara Kliman-Silver

North America Director

Tereza Alux

Latam Director

Jane Shih

APAC Director

Mariana Ozaki

EMEA Director

Kavitha Krishnar

Talk UX Director

USA, Colorado

Co-Founder – Limina

Maria Taylor is the co-founder of Limina. Her mission is to make digital products and services useful, usable, engaging, and delightful through the application of robust human-centered design-driven techniques. Collectively, Limina’s mission is to enable, expand, and enhance human potential by simplifying complex computer interaction and designing more usable systems.



How to Create a Design-Integrated Business to Build Digital Products that Win

Limina’s new research reveals why and how companies need to adopt a shared human-centered design culture, organizational operating structure, and metrics to build digital products that win.

This presentation is based on key findings from our research which began with this premise: that Design & UX needs to move out from behind the scenes (or living on an island within companies) and align themselves with the core business.

Attendees will take away six best practices that they can put into action, and they’ll learn strategies to:
● Align design with the business and technology functions for a profound and powerful transformation that can leapfrog their company into a winning position
● Increase efficiency, reduce costs, and produce more consistent and better design
● Build capabilities that enable their firms to design in a repeatable, standardized, sustainable way
● Make it easier for the design group to establish its goals, priorities, standards and a consistent approach for keeping the needs of users top of mind throughout the product development process

USA, San Francisco

Head of User Experience – Cisco Cloud Security

Claudia Love leads an international team of product designers, researchers, and writers responsible for building cloud security experiences at Cisco. She has been working on making enterprise software more human-centered for over 10 years across the United States and South America. She is passionate about Design Leadership and DesignOps.



Building Design Teams

The transition from individual designer to leader of designers can be challenging. My journey from designing products and services to designing organizations was an eventful one, and I am ready to share what I learned along the way.

Argentina, Buenos Aires

UX Manager – Mulesoft

Eugenia Casabona works as a UX Manager at Mulesoft. Graduated as a graphic designer at the University of Buenos Aires, specialized at the National Technological University in usability and accessibility and certified as an Ontological Coach and NLP Practitioner at the Argentine School of Coaching and NLP, with certifications granted by NN / g, UX Alliance and Scrum Alliance. She worked in companies including Sofrecom, MediaLab, Claxson, Avatar, Despegar and Almundo, and she is the Academic Coordinator and teacher of the first UX Research Diploma in Latin America.



Como el coaching me ayudo a ser una mejor researcher

Durante mi charla les contare como y porque me forme como Coach Ontológico y cómo estas nuevas distinciones me ayudaron a mejorar mis skills como manager y sobre todo como researcher. Les contare cuales son las herramientas que usamos los coach ontológicos para llevar adelante conversaciones significativas y como estas herramientas me permiten hoy obtener mejores resultados en la investigación cualitativa con usuarios.



Tereza Alux

Gabriela Bechara

Monica Barros

Mariana Ozaki

Vanessa Pedra

Dêssirre Dias

Bianca Morandi

Bruna Lourenço

Jennifer Moreno

Gabriela Rocha

© Ladies That UX – Copyright 2020 as Trademarked

Close Menu