You’re ready to embark on a research study. Your team has the chance to investigate people’s behaviors, and you find yourself receiving questions from all directions. The questions sometimes feel haphazard, opportunistic, and as though everyone has been waiting for a moment to get in front of users. You know it is important to promote research within the organization, and you know there are factors to consider when running research, but somehow there is a communication gap between stakeholder asks, and what research can do. Balancing constraints such as time, budget, access to people and more becomes hard to manage.

Sound familiar?

In this workshop, Meena Kothandaraman and Zarla Ludin from twig+fish research practice will share a framework that establishes research transparency. This workshop will reveal a demonstrable approach for permeable success of research as a strategic practice within an organization. Sharing the research mindset and responsibility, and roadmapping questions to strategic organizational processes are just some of the benefits attendees can immediately apply.

The framework is a visual tool that exposes details required to construct credible study designs.

The framework:

• Organizes unknowns
  Brings awareness to assumptions
• Publicizes knowledge gaps
  Reveals organizational research habits and patterns
• Visualizes a research road map
• Positions research studies across time and budget

Attendees will walk out of the workshop knowing a simple and operational framework they can use right away!