Fumiko Inada

CEO, Bee Informatica Sdn. Bhd. 

TALK: UX for Fintech

Fumiko started her career at The Bank of Japan in 2003 and holds a master’s
degree from the London School of Economics and Political Science with the focus
on social business, economic growth, knowledge, and poverty. She actively
engages and supports social business and micro finance projects and has worked
in a Japanese IT corporation and collaborated extensively with the
Japan–Bangladesh foundation in this area. In 2019, Fumiko founded Bee
Informatica in Malaysia and set up its Japanese office in 2020. Bee Informatica’s
<ENTREBITION> is a digital business platform supporting women entrepreneurs
with micro finance and business needs. It uses psychometrics tests to assess loan
applicants’ suitability.

Madalena Costa

UX/UI Designer for Glanceable and Chapter Co-leader Ladies that UX Lisbon

TALK: Breaking into UX field

Madalena is a UX/UI designer for Glanceable, a Chapter co-leader for Ladies that UX Lisbon, and the co-founder of Conquer Like a Girl, a community for women to connect and learn from one another. Madalena previously worked as a marketer for startups and her own agency, where she specialized in growth marketing and consumer markets.

Rittika Basu

Visual Designer

TALK: Age and Interface: Equipping Older Adults (60+ years) with technological tools

Rittika is an awarded designer, innovator and imaginer. She is the visual designer at Merkle, a Dentsu Company. She was selected for an exchange program to ESAD de Reims, France on the basis of her academic merit and is the recipient of the OCADU Dean scholarship from OCAD University, Toronto. She is a member of Women Talk Design and a Design Mentor at UMO Design. Formerly, she has worked at Walt Disney, Toshiba and Canadian Heritage across India and Canada. Additionally, she is the co-author of two research papers and a speaker at HCII 2021 & Data Echo Culture conferences.

Shir Zalzberg-Gino

Senior UX Manager Salesforce

TALK: In-app feedback: collecting real-time feedback from your users.

Participants will learn: -Defining user feedback goals -Target audience segmentation -Different in-app feedback structures -Micro-copy tips for better research questions

I’m Shir, a Senior UX manager at Salesforce. Previously, I led the design team at OverOps and worked with multiple startups and tech companies. Aside from my work, I’m the founder of Startup Designers, an MBA graduate, and a Forbes 30 under 30 alumni.

Luciana Terceiro

UX Designer

TALK: Digital accessibility in the making

I’m a designer and user researcher with more than 20 years of experience. I have worked on prominent companies in Brazil, like PagSeguro, Dasa, and UOL, and abroad, like PayPal. Besides working in the industry, I have researched diversity and inclusion in the design work processes to produce products and services that are better adequate for diverse audiences. This interest of mine led me to collaborate on non-profit initiatives to encourage the participation of women in the tech field and to share design methods and tools with micro and small businesses. I also attended a Master’s degree in Social Anthropology, where I investigated the matters of digital accessibility within tech companies.

Esra Gokgoz

Principal Designer in Data and AI

TALK: Designing for an AI Product

Esra Gokgoz is a Principal Designer in the Data & AI Service Line at Microsoft, working with customers to develop AI solutions to their most pressing problems. An advocate for the strategic power of design, she partners with influential organisations to clarify and act on emergent opportunities. Prior to joining Microsoft, Esra was a strategic design leader at Salesforce and BCG Digital Ventures.

Diane Cronenwett

Meta, Product Designer

TALK: Driving product strategy as a designer

Diane Cronenwett brings insight from her 16 year career in product development at some of the world’s largest tech companies to deliver a refreshingly practical approach to product innovation, design, strategy, and execution. Diane entered the tech industry equipped with a degree in Library Science, a desire to learn, and a passion to create desirable and functional products at scale. Today, she shares her passion for design by teaching, mentoring and engaging with learners of her highly rated video courses on LinkedIn Learning.

Zosia Czerska

UX Researcher | ZDesign

TALK: Deep insights from customer interviews

Zosia is fueled by her curiosity and driven by her endless need to learn. She works as UX Researcher and Design Strategist at ZDesign, her freelance business, tackling projects from various industries ranging from non-profit to government to B2C. Zosia pivoted to the field of UX from working as a Socialization Therapist with Autistic clients. The foundation of her education stems from a Neuroscience and Behavioral Biology Bachelor’s degree from Emory University. She also holds a Design Thinking Specialization from the Darden Business School of UVA.She is one of the Friends of Figma Community Advocate for Washington DC and she returned to the Darden Program she completed as a mentor to the incoming students.

Hasani C.M. Burns

Sr. UX Designer

TALK: Empowering/Motivational

Hasani Burns is a “unicorn” UX Designer, with a variety of experiences having worked in the space for the past several years, and prior to that working as a Software Engineer. Be it PlayStation, Xbox, JP Morgan Chase, Carnegie Mellon, Hasani has been around the block in terms of his journey academically and professionally. His goals are firmly to utilize all that he’s learned to continue making our world a smaller place, where we can all best learn, love, and live. And at the utmost, he dreams of being a beacon of inspiration to others to recognize their own greatness, and achieve all that they aspire to!

Michelle Resende Campos

UX Manager

TALK: Scalable design – the role of UX, PM and Engineers

I’ve been involved in the last 15 years in strategic positions connecting users needs, business requirements and process innovation. Over the past years, I’ve been engaging and facilitating meaningful talks about the value of design and how it can impact and change the product perspectives. As a consequence of these connections, I’d been inspiring and mentoring extraordinary teams to deliver delightful solutions that balance between the viable, the feasible and the most desirable result to the customers – always keeping integrity and transparency as my main value.

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Chanae Yuriko Evans

Senior UX Designer 

TALK: Finding success in a small UX design team

Chanae is a Senior UX designer with more than 5 years of experience in the industry. Her passion for Interactive storytelling through powerful experiences inspired her to pursue a career in UX. Based in Seattle, she has worked with tech companies such as Amazon, Samsung, and Microsoft to drive engagement in e-commerce and apps for Android and IOs. She is currently a Senior UX designer at Koverse inc., an SAIC company where she spearheads the user experience for a data management SaaS product. Chanae loves to travel the world and enjoys experiencing different cultures through food.

Ida Ström

Senior Product Designer

TALK: Designing financial technology products

Ida is a Swedish product designer based in San Francisco, California. She’s currently a Senior Product Designer at Mercury, designing financial technology products for startups and internal compliance and support teams. She has experience working as a designer in men’s fashion, telemedicine, finance, and media from companies such as Twitter and Curology. Ida is also a speaker, writer, and design advisor.

Nandita Gupta

Accessibility Product Manager, Microsoft

TALK: How may we view our products and processes with the lens of accessibility & inclusion?

Nandita is an Accessibility Product Manager at Microsoft where she empowers her users to create inclusive experiences. As an active mentor in various mentoring organizations, she was inducted into the Susan M. Daniels Disability Mentoring Hall of Fame and named Influential Women of Manufacturing 2019 by Putman Media. She serves as a Board member in various non-profits including Lime Connect & Disability :IN. To her, leadership is about being a voice for others who are not being heard and she aims to use technology to amplify that voice and enhance the user experience for people to create life-changing experiences!