What (not) to measure: how do we know that UX has really had an impact?
Clara Kliman-Silver | UX Strategist
Clara Kliman-Silver is a UX strategist based in New York City. Currently, she works as a UX research manager on the Material Design team at Google and collaborates with local UX communities, including Ladies That UX. Her research focuses on the emergent role of artificial intelligence in UX design, metrics frameworks for measuring product development, and developer experience.
Previously, CIara led UX design and research projects at artificial intelligence and healthcare companies. She holds a Bachelor of Science in Cognitive Science from Brown University, where she conducted research on how humans perceive shapes and language.
She is passionate about public transit, biking, jewelry-making, and cats.
Abstract
With the advent of AI in the design space and elsewhere in the tech world, UXers are frequently under pressure to show that UX––or perhaps creativity more broadly––is providing measurable value. All too often, stakeholders focus on the wrong metrics––for instance, looking at raw user numbers rather than how experiences can improve user happiness and lead to better outcomes. Focus on the wrong metrics can lead to poor user experiences. However, by advocating for the right measurements, UXers can help stakeholders understand why design, creativity, and UX matter.
This talk will discuss how to select metrics that measure the user experience and yield actionable outcomes. We’ll cover a range of use cases, including creating metrics for early stage products or products with few users. The talk will conclude with strategies for communicating the value of these metrics to stakeholders and how to ensure the entire team is focused on the right objectives.
